The technology world and bloggers are abuzz about the digital assistant platforms. A recurrent comment you read about is why Apple, which introduced the digital assistant to the masses, has fallen behind with Siri.
There is some truth to that but many critics have been looking at the trees instead of the forest. The forest to me is the strategy each company is pursuing. I have no internal information, not sure anyone does, and my feeling is that Apple feels that they are meeting their objectives of selling more products, albeit recognizing that the market is different than 2011 and they have to operate more aggressively. The next few posts give my personal view on some of the digital assistant platforms and the reasons why they will be around years from now. Without stealing my own thunder, I would say that there will be a few of them around, and they will get along just fine. While there are some early leaders this will be a long battle. To compare the different platforms I will use the 10-point comparison list from the earlier post “Are Chatbots, Virtual Assistants really that smart?” |
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