In a series of posts analyzing what is happening in the digital assistant platform race, this post discusses Amazon Alexa and the devices it is sold with: Amazon Echo and Echo Dot.
Amazon Alexa has taken the breath away from Siri. Amazon, like Apple, understood that speech was a medium that could make people more productive and get things done faster. Amazon main strategy at the start was to drive customers to their online store. It was a brilliant positioning when they launched the Echo as a speaker that could execute voice commands. They opened the platform to developers only a few months after the launch of the Echo, and after almost two years there are more than 10,000 new skills developed by 3rd parties (as of February 2017). Apple proved with the App Store that you could make a platform incredibly successfully if the developers come and build apps, useful and beautiful apps. Amazon is following the same script with a vengeance and speed that is remarkable. |
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