In a series of posts analyzing what is happening in the digital assistant platform race, this post discusses Google Assistant.
Google Assistant technology debuted initially in Google’s messaging app Allo, and Google Home speaker in 2016. Google Home was a direct response to Amazon. They may be perceived as the latest entrant in the digital assistant's race, but Google Assistant core technology has been in the works at Google for many years. Google has been working on NLP for decades, investing on NLP since their beginning and this was in a way a small step for them and to be able to compete with Amazon. Google success in Search and Adwords is due primarily to their early understanding and investments in Natural Language Processing. Google so far has the best commercial conversational platform because of this history. |
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