In a series of posts analyzing what is happening in the digital assistant platform race, this post discusses Samsung digital assistants.
A personal digital assistant race would not be complete without a mention of Samsung, the other giant in the consumer home and personal mobile devices. Samsung had Bixby, its own virtual digital assistant platform when they acquired Viv Labs in October of last year. Viv Labs was founded by the Siri founders who had left Apple to pursue their dream for a universal digital assistant platform and open to developers to create plug-ins for the platform. They had been working on the new digital assistant for four years when Samsung acquired them. Samsung must not have had much confidence in Bixby and appeared to have bought on the idea that Viv would found its way into all Samsung devices. So, it was a surprise when Samsung announced the Galaxy S8 earlier this year and the digital assistant shipped with the device was based on their original Bixby. Public statements still indicate that Samsung has big plans for Viv and they may be just taking the time to bring it to market at the right time, in most if not all Samsung devices. |
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